Project Summary
Delta Airlines needed a more efficient and intuitive internal web application for pricing analysts using the Sapphires platform. The existing product was functional but lacked organization and a modern UX. I was brought in to reimagine the UI, reduce complexity, and improve usability — not only to enhance the design, but also to streamline the pricing process.
The Challenge
The internal pricing tool, Sapphire, had been designed to support a variety of pricing analyst workflows. However, the interface had become bloated over time. Key issues included:
• Disorganized structure and visual hierarchy.
• Redundant features that confused users.
• Lack of consistency with Delta’s design system.
• Poor usability and steep learning curve for new analysts.
Additionally, early research and testing were difficult due to limited access to users. I had to work around these constraints by driving alignment with stakeholders and creating business value that justified deeper user engagement.
Project Goals
Improve usability for pricing analysts with clearer workflows.
Enhance feature organization to reduce task time and training.
Modernize the interface using Delta’s in-house design system.
Encourage adoption by delivering a smoother handoff and implementation experience.
Design Process Overview
Results & Achievements
Improved Feature Usability:
Redesigned the Sapphire interface to reduce user confusion and improve task completion speed for pricing analysts.
Streamlined UI Architecture:
Introduced new navigation and screen layouts that better grouped related actions and data.
Design System Integration:
Aligned new UI components with the broader Sapphire Design System for consistency and maintainability.
Enhanced Developer Collaboration:
Improved developer handoff with embedded specs in Figma and interactive prototypes. This significantly accelerated development time.
Increased Organizational Buy-In:
Demonstrated the strategic value of UX through research presentations that influenced broader product direction.
Challenges & Resolutions
• Limited User Access
When direct access to analysts was restricted, I leveraged existing research, feedback from product stakeholders, and workshop sessions with product teams to create initial hypotheses.
• Research Skepticism
Some stakeholders were hesitant about investing time in usability research. I worked to show its ROI through small wins, quick tests, and storytelling presentations that emphasized how research reduces rework.
• Business Alignment
Balancing user needs with business goals required continuous communication and compromise. I worked with analysts and leadership to ensure that new features aligned with strategic priorities.
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