Brief
Creating a comprehensive identity for a premium marijuana brand that emphasizes the healing nature, approachable luxury, and sustainability of its products.
Design Process
• Client proposal (includes timeline, deliverables, and rate)
• Brand Exploration (3 creative directions that are lightly branded)
• Logo Round 1
• Logo Round 2
• Brand Guidelines
• Revisions if needed
• Final Delivery
Mountain Ash
Graphic Design
Brand Guidelines
Read Length: 3 Minutes
2021
Brand Exploration
Connecting Time, Flower & People was the visual direction my client chose. This visual direction will guide the logo design and branding process.
Colors
Mountain Ash colors are vibrant, inspire movement, and are joyful. We have a large variety of colors for artistic flexibility as a brand. Mountain Ash is represented by the primary /functional colors and accent colors listed. Some of these colors are also used in sub-brands in order to easily identify different types of marijuana strains and add to the Mountain Ash image. We have created color pallets by pairing background colors with accent colors for vibrant color combinations.
Logos
Products
