Brief

Creating a comprehensive identity for a vegan luxury handbag brand that emphasizes cruelty free sourcing, organic components and sustainability of its products. Vegana uses cactus leather to construct its luxury handbags.

Design Process

• Client proposal (includes timeline, deliverables, and rate)

• Brand Exploration (3 creative directions that are lightly branded)

• Logo Round 1

• Logo Round 2

• Brand Guidelines

• Revisions if needed

• Final Delivery

Vegana Handbags

Graphic Design

Graphic Design

Brand Guidelines

Read Length: 2 Minutes

2021

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Brand Exploration

Shape & Mold Effortlessly was the visual direction my client chose. This visual direction will guide the logo design and branding process.

Colors

I wanted to evoke colors reminiscent of humanity, nature, and passion. The colors of the handbags are primarily the color of makeup/ skin tone, the leaves of trees, and the color of fall leaves/ certain types of birds. These colors trigger ancient reactions in the human mind and are not only familiar but have a very nature-like feel. Since Vegana sources its handbags from cactus leather, what better colors than these to signify its ethical and human voice.

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Logos

Products

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Brief

Design Process

Logos

Colors

Products

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Brief

Creating a comprehensive identity for a vegan luxury handbag brand that emphasizes cruelty free sourcing, organic components and sustainability of its products. Vegana uses cactus leather to construct its luxury handbags.

Design Process

• Client proposal (includes timeline, deliverables, and rate)

• Brand Exploration (3 creative directions that are lightly branded)

• Logo Round 1

• Logo Round 2

• Brand Guidelines

• Revisions if needed

• Final Delivery

Brand Exploration

Shape & Mold Effortlessly was the visual direction my client chose. This visual direction will guide the logo design and branding process.

Colors

I wanted to evoke colors reminiscent of humanity, nature, and passion. The colors of the handbags are primarily the color of makeup/ skin tone, the leaves of trees, and the color of fall leaves/ certain types of birds. These colors trigger ancient reactions in the human mind and are not only familiar but have a very nature-like feel. Since Vegana sources its handbags from cactus leather, what better colors than these to signify its ethical and human voice.

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Vegana Handbag Brand

Vegana Handbags.